Shraddha Nangare

Sector Expert


The Global Media & Entertainment market is expected to reach a worth of $2.6 Trn.
The media industry collectively consists of advertising, broadcasting & cable TV, publishing, and movies & entertainment markets. The global media industry had total revenues of $1.15 Trn in 2018, representing a CAGR of 3.1% between 2014 and 2018. The advertising segment was the industry’s most lucrative of all categories with total revenues of $600.4 Bn, equivalent to 52.1% of the industry’s overall value. Notable trends in the movies and entertainment segment have been state subsidization of domestic productions and cinema construction, and the disruptive force of music streaming services such as Spotify. As major networks and studios continue to launch their own direct-to-consumer streaming services in 2020, competitors will likely scramble to offer content libraries broad enough to both attract and retain customers.
$ 1 Bn
Global Advertising Market
$ 1 Bn
Global Out-of-Home Ad market
$ 1 Bn
Worldwide newspaper revenue

The world of media is changing at a rapid pace, and long-term beliefs about the sources of value in a given business model, media segment, or geography are also changing. In this shifting landscape, there is increasing demand for the kind of comprehensive there is a need to study the way consumers and advertisers are spending their hard-earned cash on media and entertainment. Online gaming & e-sports media are attracting a large group of young audiences everyday shifting focus from Cable TV media & traditional video game media platforms as well. Artificial intelligence (AI) is a new suite of technologies capable of performing tasks that usually require human intelligence, e.g. speech recognition, decision making or learning. AI is being rapidly adopted as the business reality for many global industries. Its role in the entertainment and media industry is remarkable.

  • AI is already a strategic necessity & huge opportunity as it has high potential to boost performance of the existing media industry
  • Rise in demand for Media & Entertainment with growing population of the world, Media industry most likely to rely & adopt emerging technologies to cater the huge market
  • Consumer centred innovation is already contributing huge growth for social media sites as Facebook, Instagram etc.
  • Optimisation in internal processes of media market reducing repetitive tasks for end customer
  • Enabling predictive technologies & analysing customer outflow

Over the last 2 decades, mergers and acquisitions (M&A) have become the most preferred strategic tool of firms in the media industry. 2019 has seen an unprecedented number of companies acquiring or merging with other businesses. Meredith’s acquisition of Time, Inc in the January before last has had ramifications far beyond that 12-month span. Much of the significant M&A activity in 2019 was in service of bolstering and broadening publisher’ existing offerings. The internationalization rate of firms, especially for non-U.S. firms, and their level of focus on the media industries both appear to improve economic performance. These results, based on data available when AOL Time Warner and Vivendi Universal M&A deals took place, raise the issue of the economic rationality of such mergers. Since the mid-1960s these "film studios" have gone through several waves of M&A (Balio, 1998; Gomery, 1998), resulting in the megamerger of AOL and Time Warner and the more recent takeover of MGM/UA by Sony (Clark, 2004;Laporte, 2005).

  • Vice’s acquisition of Refinery29, which closed in November for a reported $400million
  • Estimated aggregate E&M global spending on M&A activities more than $1.9 Trn
  • Game changing mega deals coming to a close and over the top (OTT) focused strategies disrupting the relationship between traditional media and Big Tech
  • Advertising & Marketing and Internet & Information continue to dominate deal activity, together comprising 58% of deal volumes in FY 2019
  • Disney completed its highly anticipated acquisition of 21st Century Fox in 2019
  • AT&T overcame regulatory hurdles to close its acquisition of Time Warner

The entertainment and media market is entering a new phase of development. The lines that once separated the entertainment and media, technology and telecoms industries are becoming more and more blurred. Major content producers have become vertically aligned and integrated with distribution platforms that allow them to access end customers more efficiently, and Internet and telecoms giants are starting to create content and build local integrated ecosystems. The distinctions between segments are blurring, such as the distinctions between print and digital; video games and sports; terrestrial, cable and online TV; and social and traditional media. As we look ahead, the current changes will become more & more impressive. Trend defining yet still-developing technologies such as artificial intelligence (AI) & machine learning, as well as augmented & virtual reality, will continue to remake the industry.

  • Increased preference for mobile devices with supporting mobile entertainment & media increase
  • Personalisation of media & entertainment with use if AI
  • Use of AI to adapt & suggest content by analysing watching & behavioural habits of subscribers
  • Access to end customer via telecom providers & outspacing traditional approach
  • Integration & use of new emerging technologies for delivering quality media
  • Increased technology access to the masses like OTT, e-sports, VR, etc.

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