Marketing and Promotion

Marketing and Promotion

The marketing, promotion and sales attributes are changing rapidly. Digital & Social platforms along with along with mobile integrated technologies are playing substantial role which designing Marketing Strategy for companies’ promotion.
To develop right marketing strategy, Crescendo Team does thorough study of data, market, product, customer nature & segment, customer preferences, competitors positioning in the market. Our Marketing and Sales strategy aims at right market positioning, enhancing customer base, widespread reach ad visibility to target customer and audience.
We operate with an end to end solution approach for the client
1. Digital Marketing Strategy

There is a huge paradigm shift from analog to digital. More and more people and organization are consuming all kinds of information online hence designing digital marketing strategy to reach right audience is important.
• Our expert team while designing the strategy focuses on meeting clients customers, suppliers, stakeholders etc online where they are already spending much time. We integrate Digital strategy with your marketing strategy. Our Digital Marketing team has a rich experience of many decades in Research, digital analytics, digital new tools and technologies.
We work on :
Social Media Platforms depending on the nature and preferences of target audience and its geography
Paid Promotional platforms
Re designing on promotional material like website, e brochures, videos etc
Search Engine Optimisation
New Lead Generation sources
Training the clients team with new digital technology infrastructure and its implantation
Increasing the Sales productivity through new digital Marketing Strategy
2. Brand strategy

Developing and Positioning the Brand is the key elements of Brand Strategy, this will help to target the customer segment easily, also improve alignment with customers and distribution channels. Crescendo experts work on updating the brand strategy by making it agile for changing customer preferences, competition in the market, brand performance against competitors. Crescendo team evaluates the Brand strategy against results and periodically re-evaluate the desired market position.
We work on :
Current Brand Performance Evaluation and data analysis
Developing and redesigning by leveraging on various digital platforms for right brand positioning
Measuring and evaluating the brand effect over market and customers.
3. Customer Development

We work on studying customer dynamic needs, for gauging customer satisfaction areas and build strategy for sustaining the customers. This will help to improve client’s ability to serve targeted different customer segments with high return on investment.
We work on :
Improving customer experience
Improving customer life cycle
Building Customer Relationship Model
Customer Loyalty
4. Pricing Strategy

We help companies to increase and sustain profitability by building competences for best pricing and optimise it. Before advising on pricing strategy Our team focus on customers pricing experience, market conditions and the competitive environment. Our advice on pricing is also dynamic depending upon time, place, channel and customer behaviour. We help you develop strategies for different types of pricing — including pricing to retailers, pricing into channels and industrial pricing.
Our team is fully equipped with complete knowledge and skills and assets to work with you in designing the pricing strategy.
We work on :
Helping clients to design pricing for sustainable profits
Deriving the Product value for customers for designing right pricing
Providing training, tools, and skills to clients so they can sustain their profit and business growth.
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